Fight Against Greenwash Strengthened by TEC & AANA Anouncements

Thursday, 31 July 2008 00:09

“We need a war on greenwash. Environmental claims and brands should inspire and encourage consumers, not dupe them into thinking they are doing their part for the environment, when they are not.  It’s essential that green products became mainstream, the normal products to buy, but for this to happen consumers must be confident about the environmental claims,” said Jeff Angel, Director of Total Environment Centre (TEC).

“While the ACCC must continue their important regulatory work, we hope that the work by TEC and the AANA will come together to prevent greenwash emerging in the first place,” said Mr. Angel.

“TEC has been campaigning to inform industry about greenwash and how to ensure green marketing is clear and substantiated, and we’ll certainly be talking to the AANA”.

TEC will be releasing ‘The End of Greenwash – how to unlock the consumer potential for sustainability’ and ‘The Green Cred Checklist’ at events to be held in Sydney and Melbourne in the last week of August, to help industry develop green marketing strategies, free of greenwash and inform NGOs, regulators and consumers about the issue and way forward – see www.greencapital.org.au.